The method · Built on NNR 2023

NORDIC
DIET

EatBeat – Nordic Diet No. 1

Every restrictive diet ends the same way, in week four. The Nordic way adds fish, whole grains and plants, and the day takes care of itself.

The EatBeat app walks you through it: snap lunch, see the gap, get tonight's dinner. Free, 2 scans a day.
A Nordic plate: Swedish meatballs, mashed potatoes, cranberry sauce
The Nordic plate: fish, whole grains, plants, legumes, oils and nuts The Nordic plateFive groups. Fill them, and the day scores 75+.
Not a trend. Not a book.

Science wrote it.
Not a guru.

Keto has a guru. Paleo has a bestseller. The Nordic diet has several hundred scientists, five years of review and five governments that back it. Nobody owns it and nobody sells it. Our app makes it doable, one day at a time.

See the science and the sources →
5countriesDenmark, Finland, Iceland, Norway, Sweden. Estonia, Latvia and Lithuania joined the 2023 edition as observers.
40+yearsA collaboration of national health and food authorities since the 1980s. Six editions, the latest in 2023.
5 yrsof workSeveral hundred researchers and experts behind the 2023 edition, published by the Nordic Council of Ministers.
1stto count the planetThe first dietary guidelines to weigh the environment together with health.
Nordic Council of MinistersNordic Nutrition Recommendations 2023WHO/Europe report 2018Harvard Health
The pattern

Why diets break

Any restrictive diet goes through the same four weeks. The Nordic way is built the other way round.

How it feels, week by week. Illustration, not data.

Four weeks of a diet

Tap a week.

ON A RESTRICTIVE DIET

Euphoria and control

The rules are clear, the scale moves. The body has not noticed yet.

THE NORDIC WAY INSTEAD

Adds a food group

Fish twice, oats at breakfast. Nothing leaves the plate.

The body is not a calculator. It is a survival system.

No diet. Just dinner.

This is how the North eats.

The countries at the top of every table do not diet. Rye, fish, roots and berries on a normal Tuesday, for decades. The same five groups the guideline asks for.

Many reasons. Dinner is one of them. Correlation, not a promise.

A normal Tuesday in

Pick a city. No counting, no rules on the fridge.

Typical dishes of the city. Illustration, not a survey.

The Nordic plate: five food groups

Add, don't cut.
Five rules.

That is the whole diet. Every rule says what to add. Fill the plate and the day scores 75+.

Where do you shop?
Read the full method →
  1. 01

    Fish two or three times a week

    300–450 g a week, 200 g of it oily

    Canned sardines, trout, frozen salmon

  2. 02

    Whole grains every day

    At least 90 g a day

    Whole-wheat bread, oatmeal, brown rice

  3. 03

    Vegetables, fruit and berries

    500–800 g a day

    Frozen berries, cranberries, cabbage, apples

  4. 04

    Legumes instead of part of the meat

    Red meat no more than 350 g a week

    Canned beans, lentil soup, chickpeas

  5. 05

    Rapeseed oil and nuts, less processed food

    Less added sugar and sausage

    Canola oil, walnuts, almonds

A pattern, not a menu

15 food groups.
Zero forbidden.

Rye today, oats tomorrow. Herring, cod or lentils. Cabbage in January, berries in July. The last rule says less, not never.

VegetablesFruit and berriesWhole grainsFish and seafoodLegumesNuts and seedsRapeseed oilPotatoesDairyEggsPoultryRed meatProcessed meatSweets and sugary drinksAlcohol
Add Keep Less, not never
Shuffle a week of dinners

21 dinners in this pool. 116,280 different weeks.

Fish 2×Legumes 3×Whole grains 4×
The app plans the week from what you already like.Plan my week in the app →
Your numbers

Your daily targets, the Nordic way

Five things about you. Your targets from the Nordic Nutrition Recommendations 2023.

No goal weight, no 4-month chart. We don't promise numbers.

Your Nordic week
Fish300–450 g, 2–3 meals
Whole grains90 g+ a day
Vegetables, fruit, berries500–800 g a day
Nuts20 g+ a day
Vegetable oils25 g+ a day
Low-fat dairy350–500 ml a day
Red meat350 g a week, max
Processed meatAs little as possible

The app keeps these targets for you.

Calculator

Fill in five things, the targets update as you go.

Energy is an estimate. The ranges are NNR 2023, as used in the app. Not medical advice.
Birth sex
Height
Activity
Goal
YOUR DAILY TARGETS
1,920kcal a day
48–96 g
protein
216–288 g
carbs
53–75 g
fat
24 g+
fibre
≤ 21 g
saturated fat
≤ 48 g
added sugar

The Nordic plate
Mini-game

Let's play your day

Nine choices, one score. Can your day reach 75?

Mini-game · a real week from the app

Tonight's dinner from your lunch

Tap what you had for lunch. The app already knows what dinner should be. Don't eat fish? Tap. Fixed.

Leave out
EatBeat Coach
1 · What did you have for lunch?

Seven real lunches from one week in the app.

2 · Today's gap after lunch
Biggest gap: protein. Targets come from your numbers in the calculator. Energy is counted from the real dishes; protein, fibre and vegetables per dish are estimates.
3 · Dinner that closes it
Baked Cod with Carrot and Cabbage Salad
Baked Cod with Carrot and Cabbage Salad260 g · 338 kcal
91 HealthPoints that dayPicked by the app for that day.
Your week, decided

What's for dinner? Already decided.

Breakfast, lunch, snack and dinner, seven days. Balanced against the rest of your week, not against a calorie number.

Swap anything, one tap. Locked days open in the app.
Tonight was one decision. The app makes the other 20 this week.7 days free, then $14.99 a year. The basics stay free, always.
Get my week in the app →
1Download the app and answer a few questions. Your week is built in a minute.
2Cook, order, or swap. Every swap respects what you leave out.
3Sunday: next week, built from what you actually ate.
28 days

28 days the Nordic way

Four weeks, one dish a day. Tap a day to see what it looks like.

Day by day

What a normal day looks like at that point.

Illustration of the idea, not the real algorithm.
DAY 1

You snap lunch. The gap is protein. Dinner is picked for you.

Dish of the dayFish & potato cutlets+19 Health Points
Start your 28 days todayOne dish a day, picked from your lunch. Free, 2 scans a day; Premium 7 days free.
Start in the app →
Real people

People who eat this way

What changed in their day. No numbers, no before and after.

My diet became more diverse. I started eating veggies, greens, and nuts — things I never touched before. I crave sweets less and feel fuller for longer.
Emily C., 34Content editor, Seattle
“I love playing and earning points! I'm not the kind of person who can give up desserts or go to the gym — but this felt like a game, and somehow my eating just got better on its own!”
Vanessa B., 28Kindergarten teacher, Austin
“I used to binge at night. Now I know how to balance my meals — and I'm good.”
Marcus J., 50Truck driver, Nebraska
“I feel calmer around food. This app doesn't judge me — it helps.”
Carla D., 46Accountant, Idaho
“I thought balance meant boring food. Turns out it's freedom.”
Kendra S., 38ER nurse, Oklahoma

Quotes from EatBeat users. Results vary.

More stories →
The instrument

Healthy eating shouldn't be another job.

The app does the counting, the photo and the dinner pick, so you don't.

SnapA photo of the plate. 2 scans a day, free.
See the gapWhat today is still missing.
Get the dishOne dinner that closes it.
FREE, ALWAYS
  • Photo logging, 2 scans a day
  • Today's gap and Health Points
  • Meal ideas, coach chat
PREMIUM
  • Unlimited scans
  • The weekly plan
  • Apple Health / Health Connect
7 days free, then $14.99/year. We remind you 2 days before the first charge.
Continue in the app → The Coach takes it from here. Same voice, in the app.
Download on the App Store Get it on Google Play
EatBeat app screens: the photo diary, Health Points and the weekly plan
FAQ

Questions

Not on the list? Ask the Coach. Same voice, in the app, free.

Ask the Coach →
What is the Nordic diet?

What the Nordic countries recommend their own people eat, written down as the Nordic Nutrition Recommendations 2023. A pattern, not a menu. Nothing is forbidden. The full method →

Is it the Mediterranean diet?

Same family, different foods: rye instead of wheat, rapeseed oil instead of olive oil, berries instead of citrus, cold-water fish. Every rule here comes with local swaps.

Do I have to count calories?

No. The rules are about what to add. The app checks 13 nutrients and food groups and sums the day up as Health Points. Beyond calorie counting →

What are Health Points?

Our score of how close a day is to your NNR 2023 targets, 0 to 100. Every meal adds points; the first serving of fish adds the most. Aim for 75+.

What does the app do?

Takes the photo, shows what your day is missing, suggests a dish that closes the gap and, with Premium, plans the week. The instrument, not the diet.

Is it free?

The basics are free, always: 2 photo scans a day, today's gap, Health Points, meal ideas, coach chat. Premium is 7 days free, then $14.99 a year.

Why the Nordic way?

Studied on real people for years: lower liver fat, lower mortality with high adherence, better weight and blood pressure than an average diet. Results vary.